Simply put, video is huge on the internet.  When a clip is well planned and produced, the strength of using video on a website is powerful.  Video’s inherent qualities are far more effective for some to hold your attention than text and static images.  Let’s face it, it’s all about engaging your audience long enough to get your message across in every means you can.  Use this to your advantage, use video alongside text and images to share your service, products or who you are.

Video embedded on a home page of a site can make an effective introduction to your services.

Use video in your online shop to demonstrate how to use a product or to give a 3 dimensional view.

Want to generate buzz, create a video which will be noticed on the web and will go viral.

Here’re some tips to keep in mind when preparing video for your site:

1)       Understand your goals: What do you want to achieve through your clip? This will dictate the way the video is made and its content.  Are you preparing a CV video?  Is your clip going to present examples of your work? Will the purpose of the video be to amuse your audience, give them something to respond to?  Will the video introduce a product?

Think carefully about what you want to communicate through your video.  In a CV video for example, you’ll want the clip to convey your interests, personality, specialties and what site visitors can expect to find on your site.

2)       Plan the shoot:  Know what you’re going to say or do.  Script it carefully and if possible memorize it.  People can tell if you’re reading from a sign just below the camera.

3)       Look and act the part: Dress nicely, speak clearly and film in a place without distracting elements that will convey the wrong message.

4)       Keep it short: Make sure the clip is no more than 

Simply put, video is huge on the internet.  When a clip is well planned and produced, the strength of using video on a website is powerful.  Video’s inherent qualities are far more effective for some to hold your attention than text and static images.  Let’s face it, it’s all about engaging your audience long enough to get your message across in every means you can.  Use this to your advantage, use video alongside text and images to share your service, products or who you are.

Video embedded on a home page of a site can make an effective introduction to your services.

Use video in your online shop to demonstrate how to use a product or to give a 3 dimensional view.

Want to generate buzz, create a video which will be noticed on the web and will go viral.

Here’re some tips to keep in mind when preparing video for your site:

1)      Understand your goals: What do you want to achieve through your clip? This will dictate the way the video is made and its content.  Are you preparing a CV video?  Is your clip going to present examples of your work? Will the purpose of the video be to amuse your audience, give them something to respond to?  Will the video introduce a product?

Think carefully about what you want to communicate through your video.  In a CV video for example, you’ll want the clip to convey your interests, personality, specialties and what site visitors can expect to find on your site.

2)      Plan the shoot:  Know what you’re going to say or do.  Script it carefully and if possible memorize it.  People can tell if you’re reading from a sign just below the camera.

3)      Look and act the part: Dress nicely, speak clearly and film in a place without distracting elements that will convey the wrong message.

4)      Keep it short: Make sure the clip is no more than 1-2 minutes.  You run the risk of losing your audience if the clip is too long.

5)      Provide a platform for user feedback: It’s useful to have a comments area under your video to encourage visitors to respond (this can be set up with an approval first mechanism to make sure comments that appear on your site are productive).

For more tips and examples of video CVs click here>> http://www.inkfoundry.com/2010/01/the-video-resume-tips-and-examples/

As a final thought, it’s important to mention that search engines also love video on a website – should there be two similar competing sites, one with video and one without, the website with video will be ranked higher.   

1-2 minutes.  You run the risk of losing your audience if the clip is too long.

5)      Provide a platform for user feedback: It’s useful to have a comments area under your video to encourage visitors to respond (this can be set up with an approval first mechanism to make sure comments that appear on your site are productive).

For more tips and examples of video CVs click here>> http://www.inkfoundry.com/2010/01/the-video-resume-tips-and-examples/

As a final thought, it’s important to mention that search engines also love video on a website – should there be two similar competing sites, one with video and one without, the website with video will be ranked higher.